The Pyramid Principle: Logic in Writing and Thinking

The Pyramid Principle: Logic in Writing and Thinking – GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.

The Pyramid Principle is the international best-seller on how to communicate your ideas clearly and succinctly. Find out how to think creatively, reason lucidly and produce crisp, clear and compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto’s technique, and discover how to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.Can your writing do without it?